Fashion marketing is undergoing a quiet revolution at the moment. Traditionally new fashion designers have had to compete with the major corporate labels through magazine advertising, direct mail, events promotions and if the budget is there, television ad campaigns. The Internet has for a long time been a useful tool for introducing sales leads to your clothing range, but until recently, budget dictated your site’s popularity on the net.
Things are rapidly changing, and it is almost all due to the Social Networking phenomenon. You will have no doubt heard of Facebook and MySpace, however over the past couple of years there has been a distinct increase in social community sites that have geared themselves towards the consumer lifestyle market, and in particularly fashion. Many of these online communities run on a democratic principle. Ideally, if enough people vote or bookmark a particular product, say a t-shirt for example, the product and designer’s popularity increases. Within a relatively short time. Using tools such as bookmark sharing and recommendations, a relatively unknown designer can attract an enormous amount of positive publicity.
I have researched and collated a list of the most popular and useful fashion social networks for you to browse at your own leisure. You will find there is a wide variety and scope offered by these fashion-related communities. The larger and more established sites are great for breaking new products in to the fashion consumer market, others will provide invaluable assistance from fellow designers, retailers and manufacturers. Most of whom I am sure will be more than willing to guide you through the next stages of your burgeoning fashion career.
Fashionising.com is dedicated to fashion, this social fashion community offering a news, photo and video service for upcoming and established designers, labels, models and more. Very friendly and welcoming community, mainly professionals in all fields of fashion.
Stylehive.com is an online style portal for people who love and/or work in fashion, design and retail. You can connect with fellow style addicts and share all of your new design discoveries and latest finds together. A trend-setters social-networking club, part pop-culture lab, Stylehive.com is one big ensemble cast of trend-setters creating, discovering and buying the next big thing! ocio y diversion
Kaboodle.com is a social shopping network where people discover, recommend and share products. Kaboodle’s excellent range of shopping widgets mean you can begin organizing all your favorite items in shared lists, discovering new things from people with similar style. Easy to find the best prices and discounts on the most popular products. This site offers fashion products amongst many others including gadgets, soft furnishings, art and more.
ThisNext.com focuses its online and social-shopping community more towards the next big trends. Your popular votes count, everyone recommends their favorite up and coming products for others to discover and purchase online. This global community is in the pursuit of cross-cultural shopping habits for the year to come. This site is laden with more branded advertising and e-commerce solutions making it a more attractive media platform for corporate marketing. The system encompasses each product in a process of discovery, consideration, trial and purchase. Fashion is a big favorite here.