What is Conversion Rate Optimization and 6 things you can do to optimize your website

Conversion Rate Optimization (CRO) is the process of increasing the number of visitors who take a desired action on your website, such as filling out a contact form or buying a product. There are many things you can do to optimize your website for conversions, and in this post we will outline six of them. Keep in mind that CRO is an ongoing process, so don’t try to do everything at once – start with one or two tactics and see how they work for you. And remember, always test any changes you make to ensure that you are getting the best results possible. Ready to get started? Read on!


  1. Create a clear and concise call to action

Your call to action (CTA) is the most important part of your website when it comes to conversions. It is the button or link that tells your visitors what you want them to do, and it needs to be clear and concise. For example, instead of using the phrase “click here”, try using something like “download your free ebook now”. Additionally, a reputable conversion rate optimization agency will help you improve in this area since they are more experienced.


  1. Use persuasive language

When you are writing your website copy, use persuasive language that encourages your visitors to take the desired action. For example, rather than saying “this product is great”, try saying something like “try this product and you will love it”.


  1. Use visuals to capture attention

Visuals are a very effective way to capture attention and persuade people to take action. Make sure that all of your visuals are high quality and relevant to your offer.


  1. Test different versions of your page

It is important to test different versions of your page to see what works best. Try different headlines, calls to action, and visuals to see which combination produces the best results.


  1. Use forms to capture information

If you want to collect information from your visitors, use forms rather than asking them to email you or call you. This will make it easier for them to get in touch with you and will also allow you to track their progress.


  1. Use exit pages

An exit page is a page that appears when a visitor is about to leave your website. This page can be used to encourage them to take the desired action before leaving. For example, you could offer them a discount if they purchase a product on your website.



CRO is an important process for any business that wants to increase its website traffic and conversions. By following the tips listed above, you can start to see improved results in no time. Additionally, working with a digital marketing agency is beneficial for businesses that want to focus on their core business and leave the marketing to the experts.


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